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How to Keep Spammers from Hijacking Your ESP: A Reality Check
If you’re running an Email Service Provider (ESP), it’s safe to say that spam is your sworn enemy. You’ve probably tried every trick in the book to keep your platform squeaky clean, only to find your reputation still flirting with disaster. Why? Because spammers are crafty little gremlins who’ve somehow turned abusing your business into an Olympic sport. Lucky for you, Damian Saez, our CEO just dropped a must-read piece on Medium that might save your ESP from becoming their favorite playground.
What’s an Omnichannel Marketing Strategy?
According to Google, 90% of multiple device users switch between screens to complete a task. That’s right: they’re constantly in motion. So, why not start thinking from this perspective?
What is BIMI and why is everyone talking about it?
Let’s face it: the presence and aesthetic of a brand is everything. Sorry, defenders of the “there’s more than looks”. BIMI is the fairy that makes you the whole package–beauty and brains–. Who saw that coming? The so-called “boring and tedious” security protocols finally got a glow-up.
What Is Email Throttling? (And How to Tackle It)
Could your emails be throttled without you realizing it? You might think your messages are flying out as usual, but throttling can quietly slow them down, sending them in small batches.
We’ll explore the causes and possible solutions:
What’s Standing in Your Way to Becoming an ESP?
You’ve been studying, taking down notes and filling your toolbox. And that’s great! You’re halfway. Now it’s time to start thinking about the challenges that come with becoming an email service provider. It’s a rewarding but demanding journey, filled with both highs and lows:
Get Past the Filters and Learn Why Email Authentication is Non-Negotiable
Have you ever found a parking ticket on your windshield? That sinking feeling hits you, and you almost hesitate to touch it. You know it’s bad news. Without email authentication, your emails could end up the same way, tossed aside as spam and never opened.
For Entrepreneurs
What Is Email Throttling? (And How to Tackle It)
Could your emails be throttled without you realizing it? You might think your messages are flying out as usual, but throttling can quietly slow them down, sending them in small batches.
We’ll explore the causes and possible solutions:
What’s Standing in Your Way to Becoming an ESP?
You’ve been studying, taking down notes and filling your toolbox. And that’s great! You’re halfway. Now it’s time to start thinking about the challenges that come with becoming an email service provider. It’s a rewarding but demanding journey, filled with both highs and lows:
For Postmasters
What is BIMI and why is everyone talking about it?
Let’s face it: the presence and aesthetic of a brand is everything. Sorry, defenders of the “there’s more than looks”. BIMI is the fairy that makes you the whole package–beauty and brains–. Who saw that coming? The so-called “boring and tedious” security protocols finally got a glow-up.
Does Content Really Matter in Email Deliverability?
If content is not just king, but the entire kingdom, the right words can open doors, and the wrong ones can slam them shut. But how does content affect email deliverability? Email deliverability is influenced by a myriad of factors, and one of the most crucial among them is content. Yes, the content of your email can make or break your email deliverability. This is how: