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How to Keep Spammers from Hijacking Your ESP: A Reality Check

How to Keep Spammers from Hijacking Your ESP: A Reality Check

If you’re running an Email Service Provider (ESP), it’s safe to say that spam is your sworn enemy. You’ve probably tried every trick in the book to keep your platform squeaky clean, only to find your reputation still flirting with disaster. Why? Because spammers are crafty little gremlins who’ve somehow turned abusing your business into an Olympic sport. Lucky for you, Damian Saez, our CEO just dropped a must-read piece on Medium that might save your ESP from becoming their favorite playground.

What is BIMI and why is everyone talking about it?

What is BIMI and why is everyone talking about it?

Let’s face it: the presence and aesthetic of a brand is everything. Sorry, defenders of the “there’s more than looks”. BIMI is the fairy that makes you the whole package–beauty and brains–. Who saw that coming? The so-called “boring and tedious” security protocols finally got a glow-up.

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What is BIMI and why is everyone talking about it?

What is BIMI and why is everyone talking about it?

Let’s face it: the presence and aesthetic of a brand is everything. Sorry, defenders of the “there’s more than looks”. BIMI is the fairy that makes you the whole package–beauty and brains–. Who saw that coming? The so-called “boring and tedious” security protocols finally got a glow-up.

Does Content Really Matter in Email Deliverability?

Does Content Really Matter in Email Deliverability?

If content is not just king, but the entire kingdom, the right words can open doors, and the wrong ones can slam them shut. But how does content affect email deliverability? Email deliverability is influenced by a myriad of factors, and one of the most crucial among them is content. Yes, the content of your email can make or break your email deliverability. This is how:

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