Up to date is all that matters
Don’t Hate It! It’s Time to Start Understanding Your Unsubscribe Rate
The unsubscribe rate is a metric that marketers often wish they could banish. But before you start plotting its disappearance, take a moment to appreciate what it’s really telling you. Spoiler: It’s more of a helpful guide than an enemy!
How to Become a (Successful) Email Service Provider
There’s a lot of talk about how to become a successful ESP. Breaking news, pal: There’s no magic trick or formula. But hey, we can offer you our insights. Get comfortable and grab your favorite drink. Ready?
How to Earn Customer Trust
The new gold is data. Therefore, trust is the cornerstone of any successful business relationship. As an Email Service Provider, building customer trust is a strategic imperative. We’ll show you some key points:
Start Cooking with the Secret Sauce to a High-Performing Email List
In the daily rush of sending mails and more mails, the power of a well-maintained email list is often underestimated. However, the truth is, a clean, healthy email list is a VERY important weapon behind successful email marketing campaigns. Today we’ll talk about some of its practices:
The Impact of IPv6 on Email Deliverability
You’ve optimized your content, segmented your lists, and even experimented with send times—but there’s one powerhouse element that often flies under the radar: IPv6. This isn’t just another tech upgrade; it’s a revolutionary shift that can supercharge your email campaigns. Curious? You should be!
What Do Email Deliverability Metrics Say?
We know. Email marketing is a bit like sending messages in bottles, hoping they reach the right shores. But it doesn’t have to be like that anymore. There are strategies to ensure your emails not only reach their destination but also leave a lasting impression. Think of this as your guide to turning those message-in-a-bottle moments into precision-targeted communications that captivate your audience.
For Entrepreneurs
Get Past the Filters and Learn Why Email Authentication is Non-Negotiable
Have you ever found a parking ticket on your windshield? That sinking feeling hits you, and you almost hesitate to touch it. You know it’s bad news. Without email authentication, your emails could end up the same way, tossed aside as spam and never opened.
Want to Be an Email Service Provider? The Legal Stuff You Need to Know (and Why You Can’t Afford to Get It Wrong)
Being an Email Service Provider is not just about pressing “send.” Oh no, if you’re thinking of becoming an ESP, you’re stepping into a world of complex tech, legal minefields, and serious responsibility.
For Postmasters
How Do You Cultivate a Strong Reputation in Email Marketing for Better Deliverability?
So, you think that because you send emails your customers are going to receive them? There’s a tiny little thing that determines that: Reputation.