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Soft vs Hard Bounces: What’s the Difference?
What flavor do you prefer? Soft or Hard? These two are the heavy weights in Email Marketing when we talk about bounces. If you don’t know or don’t remember what a bounce is here we go:
A ‘bounce’ in email marketing refers to an email that couldn’t be delivered to the recipient’s inbox and was returned to the sender. There are two types of bounces – soft and hard. Understanding the difference between them is crucial for maintaining high deliverability rates and ensuring the success of your email campaigns.
Don’t Hate It! It’s Time to Start Understanding Your Unsubscribe Rate
The unsubscribe rate is a metric that marketers often wish they could banish. But before you start plotting its disappearance, take a moment to appreciate what it’s really telling you. Spoiler: It’s more of a helpful guide than an enemy!
How to Become a (Successful) Email Service Provider
There’s a lot of talk about how to become a successful ESP. Breaking news, pal: There’s no magic trick or formula. But hey, we can offer you our insights. Get comfortable and grab your favorite drink. Ready?
How to Earn Customer Trust
The new gold is data. Therefore, trust is the cornerstone of any successful business relationship. As an Email Service Provider, building customer trust is a strategic imperative. We’ll show you some key points:
Start Cooking with the Secret Sauce to a High-Performing Email List
In the daily rush of sending mails and more mails, the power of a well-maintained email list is often underestimated. However, the truth is, a clean, healthy email list is a VERY important weapon behind successful email marketing campaigns. Today we’ll talk about some of its practices:
The Impact of IPv6 on Email Deliverability
You’ve optimized your content, segmented your lists, and even experimented with send times—but there’s one powerhouse element that often flies under the radar: IPv6. This isn’t just another tech upgrade; it’s a revolutionary shift that can supercharge your email campaigns. Curious? You should be!
For Entrepreneurs
Soft vs Hard Bounces: What’s the Difference?
What flavor do you prefer? Soft or Hard? These two are the heavy weights in Email Marketing when we talk about bounces. If you don’t know or don’t remember what a bounce is here we go:
A ‘bounce’ in email marketing refers to an email that couldn’t be delivered to the recipient’s inbox and was returned to the sender. There are two types of bounces – soft and hard. Understanding the difference between them is crucial for maintaining high deliverability rates and ensuring the success of your email campaigns.
Don’t Hate It! It’s Time to Start Understanding Your Unsubscribe Rate
The unsubscribe rate is a metric that marketers often wish they could banish. But before you start plotting its disappearance, take a moment to appreciate what it’s really telling you. Spoiler: It’s more of a helpful guide than an enemy!
For Postmasters
Does Content Really Matter in Email Deliverability?
If content is not just king, but the entire kingdom, the right words can open doors, and the wrong ones can slam them shut. But how does content affect email deliverability? Email deliverability is influenced by a myriad of factors, and one of the most crucial among them is content. Yes, the content of your email can make or break your email deliverability. This is how:
Predictive Analytics in Email Marketing: Meet the New Star
A crystal ball that lets you see into the future? Well, that’s pretty much what predictive analytics does, but with data instead of magic. It’s all about taking both new and historical data and using it to forecast future events, behaviors, and trends. Think of it like having a personal trainer for your business, helping you avoid pitfalls and maximize your performance.