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What Do Email Deliverability Metrics Say?
We know. Email marketing is a bit like sending messages in bottles, hoping they reach the right shores. But it doesn’t have to be like that anymore. There are strategies to ensure your emails not only reach their destination but also leave a lasting impression. Think of this as your guide to turning those message-in-a-bottle moments into precision-targeted communications that captivate your audience.
The Role of Privacy-First Targeting in Email Marketing
Privacy is the new black, and it’s not just a trend—it’s here to stay. Consumers are more protective of their personal data than ever, and as savvy marketers, we need to pivot our strategies to prioritize privacy.
What are the Top Customer Engagement Metrics for 2024?
2024 is here, and with it comes a renewed focus on understanding and optimizing how your emails engage your audience. Today, it’s all about engagement, baby! But what metrics should you be tracking to ensure you’re not just part of the digital noise but a symphony in your subscribers’ inboxes? Well, these are the most critical customer engagement metrics you need to measure in 2024.
How Google’s Algorithm Update is Reshaping Email Marketing
Have you ever tried to hit a moving target in the dark? Sounds tricky, right? Well, that’s kind of like keeping up with Google’s algorithm updates. These changes aren’t just tweaks; they’re game-changers, especially for email marketers. So, grab your coffee, and join us as we show you how to stay ahead in this ever-evolving landscape.
Gmail’s New Spam Guidelines and How to Adjust Your Strategies
Your email account needs to be secure. That’s why Gmail has renewed the requirements for bulk senders to protect their users from spam, phishing and malware.
These are some of the latest requirements you’ll need to comply with:
Machine Learning in Email Engagement Prediction
Engagement has always been the Holy Grail of email marketing, hasn’t it? But guess what? Machine Learning is now your magic wand. This tech wizardry is quietly, yet powerfully, revolutionizing the way we predict email engagement. Imagine having a crystal ball that deciphers complex algorithms from past data to forecast your email success. Intriguing, right?
For Entrepreneurs
How to Become a (Successful) Email Service Provider
There’s a lot of talk about how to become a successful ESP. Breaking news, pal: There’s no magic trick or formula. But hey, we can offer you our insights. Get comfortable and grab your favorite drink. Ready?
How to Earn Customer Trust
The new gold is data. Therefore, trust is the cornerstone of any successful business relationship. As an Email Service Provider, building customer trust is a strategic imperative. We’ll show you some key points:
For Postmasters
How Do You Cultivate a Strong Reputation in Email Marketing for Better Deliverability?
So, you think that because you send emails your customers are going to receive them? There’s a tiny little thing that determines that: Reputation.