The DeliverabilityAgent platform’s web-based interface is an extremely robust application in itself. We have included many features that allow you to import and manage your lists, create text and/or robust HTML emails, schedule broadcast campaigns, set up autoresponder sequences, view activity reports, manage incoming mail, and much more. No need to worry about being overloaded with too many features, as we have designed the interface to be easy to use - all tasks are wizard-driven. The system also ensures that your emails are fully CAN-SPAM compliant.
While the DeliverabilityAgent platform makes every effort to keep mailings compliant with the provisions in the CAN-SPAM act, we understand there may be instances where you may have recipients in your list that are not human recipients, but robots monitoring your campaign. Sending any mail to these addresses will harm your reputation, and hurt your overall deliverability. We have included a group of reports that helps you identify these (with different levels of "threat"), and we allow you to cull them from your list if you choose to. Our technology can go a long way in eliminating them from your mailings.
SRBS is a unique feature we offer to optimize deliverability and reputation. Basically, the system detects which domains have placed a block on your various IP addresses. When your campaign is being sent, DeliverabilityAgent detects an IP address that has been blocked by a certain domain, and instead routs the message to use a different IP on your server. This essentially ensures that your "friendliest" IP address is being used for each recipient domain.
Another exclusive feature, similar to the SRBS, is our Deliverability Prediction System (DPS). This will detect which one of your servers is best to use to send out a campaign based on which recipient list you are using, and the amount of blocked IPs for the domains in that list. So, your "friendliest" server is automatically suggested based on your recipient list. Another great way to maximize deliverability! You can imagine the results when DPS and SRBS are used together...
One of the key and unique strategies DeliverabilityAgent uses to improve your sending reputation lies in how it regulates message throttling based on recipient domain responses. Our proprietary mail transfer agent (MTA) algorithms actually use artificial intelligence principles to calculate the optimal sending rates.
Throttling settings work going both ways – the recipient servers give you a maximum capacity of messages per hour, and your MTA is set to send a certain number of messages per hour. Almost all MTAs will only allow you to set your desired messages per hour to be sent, and in some rare cases, a secondary set of throttling settings.
Our system calculates the optimal sending rates based on the responses it gets from the recipient server (deferrals, blocks, etc.), and re-configures itself to be friendlier to that particular recipient (such as AOL or Hotmail). This happens automatically in the background, and greatly improves the reputation of the sending IP addresses.